Pacific Pine is a startup consulting agency that works with works early-stage entrepreneurs in the wellness, social impact and sustainability spaces.

Key Insight: With roots in Silicon Valley, Pacific Pine aims to distance themselves from the toxic tech culture that exists there while also maintaining the credentials of having existed there. The brand needs to embody the holistic values of the founder and portfolio companies while demonstrating the ability to be analytical, professional and cutting edge.

Core Concept: Represent the duality visually. The clean lines and balance represent the analytical and organized side of Pacific Pine. However, the forms also allude to natural elements, such as sun, earth, and trees.

The Pacific Pine primary color palette is grounded and evokative of sustainability and wellbeing. The secondary color palette provides excitement and demonstrates that Pacific Pine is cutting edge.